Some complain that loyalty programs add a layer of cost to customers who would have been faithful patrons nonetheless. Others argue everyone offers slightly different versions of the same loyalty programs.
PYMNTS.com is looking to break down misperceptions about customer loyalty, as well as gain insight into loyalty initiatives for 2011. Loylogic CEO Dominic Hofer shares his loyalty program expertise in this exclusive NEXTcast interview, moderated by Karen Webster of Market Platform Dynamcis. Hofer’s company helps financial and travel companies to engage with their most important customers by adding award-winning, global points earn-and-burn solutions to their existing loyalty programs.
Part One: Loylogic’s business model, misconceptions about loyalty initiatives
Part Two: Expenses vs. benefits of loyalty programs and how they will change in light of new regulations
Executive Bio: Dominic Hofer
Chief Executive Officer (Co-Founder)
Dominic is a seasoned loyalty expert. Previous experience has included EVP of Sales and Business Development at Qualiflyer Loyalty (now ICLP) in Zurich, Switzerland. In this role he was instrumental in the development of the Swiss TravelClub, SN Brussels Privilege and TAP Victoria frequent flyer programs. Dominic has also worked with Lufthansa Miles & More in Frankfurt, Germany. He has a Degree in Law from the University of Berne, Switzerland.
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