Facebook Offers, the social network’s pilot test that lets small businesses distribute coupons online, works with online retailers as well as brick-and-mortar merchants, TechCrunch says.
The difference is that while brick-and-mortar merchants can create their own offers, the service is being provided to a smaller, select group of online retailers, according to the report.
In both instances, offers are free to create, but Facebook will charge money for increased exposure amid its pages.