There are ten Pinterest users for every individual on Fancy, a competing content-sharing site run by founder Joe Einhorn. But some say the latter has the superior business model.
It’s easy to see why: users can actually buy products directly through Fancy, at which point Einhorn’s company receives 10 percent of the money spent on the purchase. “We’re a straight shopping utility,” Einhorn told Adweek in a recent interview.
“A year from now, we want to be thought of by consumers the way they think of Amazon, but we want to even be better,” Einhorn added.
Read the full story here.
