Just Unlearn Everything You Know About Loyalty. Now. Here’s Why.

By  |  March 18, 2012
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The private sector has morphed the word “loyalty” into something that has nothing to do with loyalty.  This, says MPD’s Thad Peterson, is a problem. In “Redefining Loyalty,” Peterson argues that businesses need to focus on changing customer behavior through  rewards and incentives because that’s real what it’s all about.

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    Click here to download “Redefining Loyalty,” which replaces and replenishes the definition of “loyalty” used in most corporate settings today.


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