MasterCard Makes Shopkick Its Newest Mobile Loyalty Partner

MasterCard has entered into a partnership with Shopkick, a mobile loyalty startup that rewards consumers for walking into participating stores.

Shopkick’s most notable retail partner is Target — that means, if you download the Shopkick app to your iOS or Android device, you’ll instantly be rewarded with loyalty points (called “kicks” on the Shopkick platform) just for walking into Target and opening the app.

The partnership with MasterCard is built on Shopkick’s Buy & Collect feature. By linking their cards to their Shopkick accounts, consumers can earn additional points for using MasterCard products.

“As ‘showrooming’ becomes more and more of a threat to physical stores, shopkick and MasterCard can help retailers retain customers by offering rewards for in-store shopping,” offered Shopkick CEO and co-founder Cyriac Roeding in a statement.

American Eagle Outfitters, Arden B., Crate and Barrel, Old Navy, Toys”R”Us and Best Buy are also among Shopkick’s retail partners, MasterCard confirms.

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