E-commerce startup Svpply has launched a new shopping feature called Store Explorer. The application lets online shoppers quickly browse small subsets of products offered by retailers based on their geographic location. A visual example of the technology is available online.
Svpply’s Store Explorer feature is launching in 21 cities, Fast Company says, and connects to 22,000 merchant listings. The system is accessible over the web, as well as through Svpply’s iPhone app.
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