UK Shoppers Queue For John Lewis’ Innovative Omni-Channel Store

This weekend saw the launch of John Lewis’ Omni-Channel store in Exeter, UK. Specially designed interactive information screens will take customers through a number of questions to help find the best product to match their needs. Digital store guides have been introduced to ensure customers can navigate the shop easily and larger screens fitted on walls throughout the shop will provide information on products available not only in the shop but from the entire John Lewis assortment.

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