Foursquare, following the footsteps its social media peers Facebook and Twitter, has decided to open a self-serve ad business, according to AllThingsD.
Foursquare is now using a software that allows for local bars and restaurants to buy ads “on a cost-per-action basis” for at least $50 a month.
For more on Foursquare’s self-serve ad platform and what it means for merchants, click here.
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