MasterCard has announced its intention to offer hyper-local coupons to drivers with the help of card parking payments terminal network Parkeon, Finextra reported on October 3.
A trial version of the program will launch this week in Rockville Center, New York. A full scale deployment is projected for the U.S. and Europe in 2014.
For an exclusive video on MasterCard and Parkeon’s new loyalty program, read the full report here.
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