The National Bank of Kuwait announced the launch of an augmented reality campaign facilitated by mobile marketing firm Snipp Interactive, reported Mobile Commerce News. The campaign tool is facilitating the bank’s current contest to help expose consumers to services and products offered by National Bank of Kuwait. The application will ideally attract tech-savvy consumers and raise awareness with mobile banking consumers. The bank believes this technology is valuable for customer engagement and differentiates from other marketing campaigns in the industry.
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