New Apple Retail Guru Pursues “Social Value”

“Great companies add greater social value,” wrote Angela Ahrendts, current CEO of Burberry and future senior vice president of retail for Apple, in a recent LinkedIn blog post profiled by 9to5Mac.com.

As she outlined her working philosophy in the post, Ahrendts stated that “the larger the company, the larger the obligation.”

Ahrendts will begin her role as chief of both online and offline retail for Apple in the spring of 2014.

To learn more about Ahrends’ appointment, read Karen Webster’s full analysis of the news here.

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