Rocket Internet-backed Jumia, an online retailer in Africa, announced it is pushing mobile consumption with the launch of its first smartphone application, reported TechCrunch. The application is designed for Android users, and is now available for customers in Nigeria, Morocco, the Ivory Coast and Kenya.
Customers who order from Jumio have the option of using card-on-delivery or online card processing to make payments.
Jeremy Hodara, co-CEO of Jumia’s parent company, Africa Internet Holding, stated to TechCrunch, “For Jumia it’s immensely important to also offer a mobile solution to our customers. MCommerce is not just an additional channel, but might be the entry point to gaining many more customers in a market where landlines are not always 100 percent stable.”