Rue La La: Multiscreen Shoppers Are More Valuable

Gerry McGoldrick, president of marketing for Boston-based flash sales giant Rue La La, indicated that he believes multiscreen shoppers are six times more valuable than single-screen shoppers, Mobile Commerce Daily reported.

McGoldrick issued this remark at eTail East on Thursday, in a session that also featured representatives from Hotels.com, Sears and TapSense.

“Getting our Web users onto mobile, they are three times valuable, is one of our major initiatives for this year,” he said, according to the media outlet.

For more on Rue La La’s multiscreen marketing approach, read the full report here.

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