Startup ZooZ Streamlines mCommerce, Launches In-Ad Payments

Two years after its founding, in-app payment provider ZooZ is offering innovations in the mCommerce sector, announcing a new product – in-ad payments – on Wednesday, according to TechCrunch.

Aimed at ad agencies, in-ad payments will allow mobile shoppers to checkout by simply tapping a banner within a mobile app that then directs them to a checkout.

“When we started exploring this world a little bit, we found that conversion rates from banner ads were so low, there was a need for a quicker and easier way to purchase items from banner ads – whether that’s physical goods, services or coupons,” CEO Oren Levy told the source.

The company has seen high adoption in European markets, but U.S. traction is developing, the source says.

Read the full report here.

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