A new study from Mobiquity shows that consumers favor Apple and Target the most among retail brands for mobile shopping experiences, the company reported in a December 11 press release.
Forty-nine percent of consumers shopped at Apple using their smartphones in 2013, according to the data. This marks a huge increase from last year, when only 14 percent of consumers reported the same.
The study also showed that consumers are more apt to abandon a shopping experience if the user interface is too confusing. Roughly half of respondents said that an issue with their tablet would lead them to give up on making a purchase.
To learn more about the results of the Mobiquity study, read the full press release here.
“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.