A new study from Mobiquity shows that consumers favor Apple and Target the most among retail brands for mobile shopping experiences, the company reported in a December 11 press release.
Forty-nine percent of consumers shopped at Apple using their smartphones in 2013, according to the data. This marks a huge increase from last year, when only 14 percent of consumers reported the same.
The study also showed that consumers are more apt to abandon a shopping experience if the user interface is too confusing. Roughly half of respondents said that an issue with their tablet would lead them to give up on making a purchase.
To learn more about the results of the Mobiquity study, read the full press release here.
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