Target, Toys “R” Us Embrace Pop-Up Shops

By  |  July 16, 2013
 | 

JanSport, Target and Toys “R” Us are part of a growing number of retailers who are turning to pop-up shops as a way to advertise and enhance back-to-school shopping, Reuters reported.

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    So far this summer, retailers have set up pop-up shops on college campuses, in malls and even in neighborhoods to increase their brand exposure.

    For insight and statistics on the increasing use of pop-up stores, read the full report here.


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