Time’s All You Reveals mCommerce Improvements

Time Inc’s All You is investing more in mCommerce, helping consumers to more easily shop from the magazine’s content, according to Mobile Commerce Daily.

The new mobile shopping feature, in addition to fueling sales, lets users waitlist items that can be bought later for a cheaper price. The November issue of All You will offer “digital watermarks to let consumers shop from the gift guide section and in two fashion stories.”

For more on how you can test the new feature, click here.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.