Weve, a mobile advertising and payments joint venture, announced it plans to launch a mass-market NFC-based payment program in the UK within a year, reported the Financial Times. Weve was created in 2012 by Vodafone, EE and O2.
“Weve hopes to have a system whereby mobile users can tap their phone at the till to use a discount offer, a second time to collect the loyalty points, and a third to pay the bill — all of which has been encouraged through advertising sent to the person’s phone or tablet,” the company told the Financial Times.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More