"Online shopping was initially thought to give a boost to postal firms, but as Amazon has swept in to tackle deliveries on their own, it leaves the European privatized mail systems needing to change to compete. Outside of the holiday season rush that has proven difficult for Amazon, delivery remains a fierce competition. Services like Royal Mail recently saw a 13 percent traffic decrease and Amazon’s attempt to capture more deliveries could cut the company’s revenue growth by half, Reuters reported." How can Amazon be considered a competitor for delivering its own packages? Instead it is a customer who is dropping a service because it is more cost effective to do it internally. That is a failure of the delivery firm, not Amazon.