I don't have a problem with payday loan companies because they tell you how much borrowing will cost. I have just had a direct debit bounce, just a stupid oversight as my payday has changed, but my bank charged me $10. So my bank lent me nothing, told another company (who also charged me $25) that I didn't have enough money, and charged me $10 for the privilege. That sounds more expensive than a pay day loan to me.