In reply to Philip Cohen.

Philip, I couldn't agree more. Apple iTunes (not Apple Pay) is just as susceptible as every other merchant who maintains credit card data. I would love to see Apple "eat its own dog food" and permit payment of iTunes by Apple Pay. Because of the forward nature of the transaction you might have to keep a positive balance for future purchases and then replenish.

I do this for my EPass highway toll system. When my account gets low I get charged another $50.

Ideally, as consumers we want the number of merchants holding onto our credit card information minimal and on a need to know basis. Apple iTunes is a service and not on a need to know basis.