In reply to Marke.

Because it's using industry standards, the retailer's payment processors can't tell the difference between an Apple Pay transaction and any other kind of NFC transaction. If they could, you would have seen CVS turn off Apple Pay (and probably Google Wallet and any other mobile solution) while keeping NFC-chipped credit cards active. So by getting behind Apple Pay, retailers are also supporting any other NFC system - they're just not advertising it.