Interesting article. E commerce is the next big thing, online retailers need to have competitive pricing and provide faster and cheaper shipping. New developments such as these will provide better shopping experience to the customers. I work for McGladrey and thought this conversation aligns well with a white paper that was created on this subject, if your readers are interested in it. http://mcgladrey.com/content/mcgladrey/en_US/what-we-do/industries/consumer-products/the-one-constant-in-retail-is-change.html