It's striking to see the interlinks between national economy and multinational brands, even though they seem natural. Having strong market drivers helps a lot in sustaining economy and wealth, but I'd argue there are still very few impact the other way around (i.e. do you feel personally more economically viable having bought an expensive iPhone?). It would be great if big companies driving economies could in return create more jobs, increase salaries, bring prices down... Well, I guess this is capitalism.