In reply to inthebiz.

That is the question right? When Jack Dorsey co-founded twitter the conversation was "how do we monetize it". Think about Twitter. Ads. BUT, when you create a twitter account you don't have to put anything real in there. You can have a bogus name, etc etc. With Square you have to put your most valuable information in... The TOS? You have to agree that you can be marketed to AND your info can be sold. So what did we learn? Twitter I get a basic bit of info...Square I get all your info in the form of your business, yourself, etc and I can mine that data until I find gold.