Great post. Thanks for sharing. Its really great to see that banks too have started leveraging iBeacon technology to enhance engagement, adoption and monetization opportunities. And this is indeed a great step forward by Barclays Bank. I’m sure it will help them transform their mobile banking app into an indispensable financial application by delivering relevant and timely digital content. In fact, late 2014, U.S. Bank, along with mobile capture software company Mitek, predicted that banks and financial institutions will see beacon usage take off in 2015. And what is most striking about Barclays beacon trial is that they went beyond proximity marketing messaging and used beacons to streamline and personalize bank visits for consumers with disabilities. We’ve discussed in detail on how beacons can help banks surge monetization opportunities here: http://blog.mobstac.com/2015/03/why-banks-are-betting-big-on-beacons/