Apple Passbook keeps things like airline boarding passes, movie tickets, and gift cards all in one place, letting the user scan their iPhone or iPod touch to check in for a flight, get into a movie, redeem a coupon and more.
But the question is, how many consumers actually use Apple Passbook?
According to Flagship Research for BlueHornet, it was found that nearly 24.5% of US mobile device users had used Passbook in the 6 months leading up to the poll. The respondents on this poll either used an iPhone (48.1%) or an iPad (56.1%).
The most likely to utilize Passbook were those in the 25-34 age range and the least likely to use the application were adults in the 56-65 age bracket.
Passbook users mostly utilized the application for mobile coupons. BlueHornet found that despite the dominance in coupon use, there was a notable use in airline boarding passes as well as payment information.
Thrive Analytics was able to find that only 17% of US smartphone users used Passbook but utilized the platform more often on a weekly basis.
Thrive Analytics was also able to note that nearly 40% of Passbook users typically spent less than $10 on a single transaction, comparable to the 22% for PayPal users and the 17% for Google Wallet users.
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