Apple Pay

Do People Really Use Apple Passbook?

Apple Passbook keeps things like airline boarding passes, movie tickets, and gift cards all in one place, letting the user scan their iPhone or iPod touch to check in for a flight, get into a movie, redeem a coupon and more.

But the question is, how many consumers actually use Apple Passbook?

According to Flagship Research for BlueHornet, it was found that nearly 24.5% of US mobile device users had used Passbook in the 6 months leading up to the poll. The respondents on this poll either used an iPhone (48.1%) or an iPad (56.1%).

The most likely to utilize Passbook were those in the 25-34 age range and the least likely to use the application were adults in the 56-65 age bracket.

Do People Really Use Apple Passbook?

Passbook users mostly utilized the application for mobile coupons. BlueHornet found that despite the dominance in coupon use, there was a notable use in airline boarding passes as well as payment information.

Do People Really Use Apple Passbook?

Thrive Analytics was able to find that only 17% of US smartphone users used Passbook but utilized the platform more often on a weekly basis.

Thrive Analytics was also able to note that nearly 40% of Passbook users typically spent less than $10 on a single transaction, comparable to the 22% for PayPal users and the 17% for Google Wallet users.

Do People Really Use Apple Passbook?

For additional news on Apple, visit the Apple Pay EcoSystem.



The pressure on banks to modernize their payments capabilities to support initiatives such as ISO 20022 and instant/real time payments has been exacerbated by the emergence of COVID-19 and the compelling need to quickly scale operations due to the rapid growth of contactless payments, and subsequent increase in digitization. Given this new normal, the need for agility and optimization across the payments processing value chain is imperative.

Click to comment