Epicurious is the latest company to join others such as McCormick in tech firm inMarket's expanding network of mobile tracking beacons, which connect consumers to content and discounts as they stroll the grocery aisles, according to Advertising Age.
The company hopes to use the technology to deliver information and deals on partner products to people who have downloaded its self-titled app.
"This is where we pull in our marketing partners," Carolyn Kremins, senior VP and general manager of Epicurious said. "Maybe at that point we will feed you a coupon for 50 cents off Buitoni pasta."
The partnership with inMarket is exclusive for three months, according to the firms. This means that inMarket cannot take on another recipe or shopping list app partner in that time period.
InMarket itself offers shopping apps including CheckPoints, which provides rewards for scanning product barcodes that reveal additional information, games and offers.
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