How does a US SMB avoid purchasing EMV-enabled POS equipment? All of the models from Verifone, Ingenico, and Hypercom come with chip card acceptance built-in, and all major merchant processors are supporting EMV transaction processing.

US SMB's are going to reject the chip card transactions from foreign tourists? SMB's are going to reject chip card transactions from future US chip cardholders?

The acceptance of EMV chip card transactions by US merchants is a certainty. When (if?) a liability shift happens between merchants and banks still has some measure of debate.