Great post and report. To resonate further, in order to deliver a strong B2B customer experience we need to engage business stakeholders and plan for change. According to the same Econsultancy research "State of eCommerce in Australia and New Zealand commissioned by Hybris only 10% of the manufacturing and wholesale based businesses surveyed had transactional based websites, however 76% of these businesses see the need for change. This does reflect the real opportunity.