ZipLine (formally NPCA) is delivering this service today. Low fees, POS integration and consumer data is the DNA of the ZipLine service. Each day, 10's of 1,000 of consumers are saving money on gas, while over 100 retailers are selling millions of gallons of gas, with rewards paid in large part from savings on card fees. While many wait and wonder about the right next step, ZipLine retailers are leading and winning. www.thecompetitorscode.com