In reply to Leyla Miln.

Because money grows on trees? If people rented the expensive stuff for cheap, and then only bought sensible clothes, that would be one thing. Somehow though, this sounds more like the ilk of people who use cash advance stores and then wonder why they have financial problems.

Given how fickle "fashion" is -- how fast must inventory depreciation be for some company unless they charge a high percentage of the actual value to rent such clothing?