I think that such idea of renting clothes is wonderful for both sides of the process. The company has benefits from earning money, as well as a good advertising for the items it produces. People can wear good fashion clothes for not a high price and then have a possibility to live the beloved item for yourself. Also there is a possibility to contact direct cash loans provider and choose the things you like to buy them. However I think that it will become very popular and people will soon choose to have many different items each month. So you can make your wardrobe new every month.