That picture is a joke. I'm certain Apple hates that McD's put it out there. The thought of holding the payment terminal outside the window so that a consumer can hold their phone out the window is laughable. Using two hands to pay by phone as shown in this picture looks way harder than handing over a tiny plastic card. Clearly McD's knows little about consumer behaviour and payments. I'm not holding my phone out in the elements and I definitely don't want a greasy handed McD's worker dropping a POS terminal on my car. It's really quite silly and hurts the case for ApplePay more than it helps.