In reply to Intrigued.

Today's it does not cost anymore than a CC. Although you bring up an interesting point about the interchange. What is the effective date of the .25? We could of course get in to a discussion of fees and their complexities but then again that might take a week to discuss. My point why block Apple Pay to protect a system that has had 2 years to produce some sort of result, that might show up next year and requires QR codes to work? In the end the Apple Eco system is powerful and has a lot of loyal consumers. Consumers we are all trying to serve. Apple Pay is a cost of doing business and if if it lifts visits to the store and the average ticket rises it is not all bad.