I'm sure CVS and Rite Aid love being the canaries in the MCX coal mine. I kind of feel bad for them. The 'optics' of this are just terrible, but they really have no choice. Talk about 'damned if you do, damned if you don't." It may very well be that Apple Pay turns out to be a dud of Mobile Me proportions, and MCX exceeds every expectation, but in the meantime all the media and social interverse are going to flog CVS and Rite Aid.