Now this makes a lot more sense than PayPal's and Google's strategy of managing their own fleets of trucks and drivers.

The question I have is when will Uber contractors be considered employees. I just heard a radio ad in San Francisco where Uber was guaranteeing drivers $5K of monthly income based on drivers working at least 40 hrs per week and accepting 90% of the rides offered to them. With 40 hr work weeks, guaranteed pay and performance thresholds like this, Uber drivers are starting to look a lot more like employees that people moonlighting in their free time.