Yesterday, ride-sharing start-up and fundraising juggernaut Uber announced a partnership with American Express that will allow Uber users who are also qualified cardholders enrolled in the Membership Rewards to earn points on the rides they take.
Perhaps even better for Amex members, the service will also allow users to pay for rides with those points, representing the first time consumers will be able to use loyalty points in-app as a form of payment for transportation, noted Uber in a release announcing the pair-up with American Express.
“We’re always looking for ways to make riding even more rewarding, so we’re excited to let you know about our new partnership with American Express! If you have an Amex Card enrolled in the Membership Rewards® program, and you add that Card to your Uber account, you can choose to earn 2x points or use points for eligible rides.”
To use the new program, riders add their Amex card to the App itself with a single tap. They then can choose if they want to use earn 2X points on their ride, or use the points they already have to pay for the ride they are one.
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