In reply to jusben1369.

True - ROI is key - even though, ironically, they still got the NFC POS terminals on their countertops :)

Contactless is not suitable to all types of retailers - it only benefits those where speed of transaction is key and the average value is low (so no authentication is needed) - like fast-food, newsagents, transport or vending. Payment schemes have introduced it to replace small-value cash transactions.

I'm sure BestBuy's average ticket is very high and the speed of transaction is not important - so indeed no value for them. But now they would be able to integrate mobile NFC payments with their app - and make a difference to customer experience in various ways.