Pretty good checking product (more like a glorified prepaid) that will cause Amex Bluebird card to rethink strategy (predict that Blue bird will be grandfathered VERY soon). It's not a pure revenue play for WMT but rather an additional convenience to their mass market target that has been avoiding WMT stores for the past 3 years. The interesting question is: will now WMT have to abide upon CFPB banking requirements? On another topic, to George: what does WMT have to do with your personal healthy food choices? Plenty of choices out there and it's the individual responsibility to be/remain healthy or not, not WMT's