Walmarts average consumer simply does not have the disposable income that they used to. Bottom line is, don't have it ....can't spend it. Employers are balking on paying it, on providing jobs with a decent income level, and Walmart itself is one of those employers. The overly frugal retail industry in general is one of the industries creating the problem that is destroying it. We are heading for an era that if you can't eat it, you can't buy it. Even the more recently succesful retailers are in trouble, just watch everyone's same store increases and see what happens.