Today information can be found everywhere and so easily hence the how-to-buy modality change because consumers are more aware. I think that impulse purchases fell on basic necessities such as food, but on purchases like clothes, perfumes consumers buy a lot more momentum. It's a great challenge that companies face definitely through advertising investments that leverage both the rational part of the information and the sensory part (smells, tastes ...). Saldadebiti.com - Consolidamento debiti