In reply to The Dark Knight.

I see it differently. Any canned or packaged good can certainly sit on your shelf at home for extended periods of time, much like a book. Fresh product is different, but people who are planning out their week, this does have the potential to save time, and if done right, money. Amazon is also not racing into this, they are mastering each step before moving on. Time will tell who will win, but I'm guessing Amazon, even if they don't 'win' will encourage rapid change in the industry.