Why all of the hoopla and panic about Google selling insurance online? The truth of the matter is that Google's new affiliates, Google Compare & CoverHound, are just the same sort of mobile insurance vehicles that offer the usual QUOTES and RATES of various insurers products and services. There's nothing new here folks, but seemingly flawed research that questions the integrity of the reported so-called findings.

HOWEVER, what agents, brokers, producers, and insurers should be concerned about is Google's Search Engine Optimization (SEO) dominance! According to GS StatCounter.com, as of December 2014, Google had a staggering 78.64% of the market share of ALL Desktop, Mobile, and Tablet online searches in the US with Yahoo and Bing trailing at 10.04% and 9.8%, respectively (http://gs.statcounter.com/#mobile+tablet-search_engine-US-monthly-201312-201412). These OLIGOPOLIES control over 98.48% of ALL online searches! And while Google poses as yet another OLIGOPOLY in selling the insurance of other insurers, could these two oligopolies give Google the advantage of being a MONOPOLY in the insurance industry? Remember the illegal monopolies of AT&T, Kodak, Standard Oil, Microsoft, Apple?

Notwithstanding the above, in analyzing Google Compare services, they do not rate well in comparison with a new online service for drivers in California called ISI or Insurance Snoopers, Inc. at www.insurancesnoopers.com, when it comes to the key service features/benefits, access time to information/speed, cost of service, cyber threats concerning privacy/service’s security, etc. Could a service like ISI be beneficial in other states?