Interesting news. Thanks for sharing. Location-based marketing is now becoming popular as one of the most effective tools that can help businesses generate higher ROI with ease. In fact, industry experts predict that going ahead we will see more and more brands reorganizing their marketing strategies around this new technology. The best way forward is for businesses to match their strategy plan with the needs and preferences of their consumers. In fact, with Facebook joining other big guns as they jump on the beacon bandwagon, it is now very clear that the next phase of beacons is fast arriving. Therefore it is not surprising that Groupon plans to add beacons to its OS. However, with many marketers being unaware of how to integrate beacons with their mobile strategy some of these beacon trials have been a disappointment. We’ve discussed a few proximity marketing campaign success secrets that will help marketers ace their next campaign here: http://blog.mobstac.com/2015/01/4-tips-to-kickstart-your-proximity-marketing-campaign/