If a retailer has NFC activated at the POS, they "accept" Apple Pay … aaaand Google Wallet and several other mobile wallets that get no mention in these articles.

'Supporting' Apple Pay is another thing, having to do with signage and employee training, etc, and not so much technology.

Pymnts.com clearly understands this distinction, as noted occasionally within one article or another. Yet most writers continue to post articles that imply Apple Pay is a whole different animal on the acceptance and implementation side. As a reader, I find this misleading and concerning.