This is ridiculous , clothes (designer) shopping is an experience that you go for to be part of the crowd as well as to see how it looks on you but having a Virtual layer over shopping experience actually sucks at this point of time as i don't see any value of it .. I could simply go to the site ..enter what i want and then either reserve or buy ...Struggling to understand why i would want a virtual reality experience on this ? This could totally work for eg. coal mine where you combine either a robot or accumulate the data and add a virtual layer for digging more coal..(or) VR headsets to actually see a live performance or view a house...Stick to basics :-)