The idea of using apps to connect to customers, especially Millennials, is becoming more prominent in the world of business. According to our 2015 Media Use Benchmark, mobile usage, specifically when looking at how often people are using apps on their mobile phones, has been steadily increasing over the years, with the average hours per day usage jumping 27% from 2014. Daily consumption of apps has increased for every age group and education level between 2014 and 2015, and has increased in every level of income between 2014 and 2015 except for those who make less than 25k/year. Download our Media Use Benchmark report to read more: https://experiencematters.wordpress.com/2015/04/16/data-snapshot-media-use-benchmark-2015/