In reply to Jackson.

Watch what merchants do with the 2% savings. I promise you won't see a dime go toward lower pricing. If cards aren't worth the price, don't accept them. No question ApplePay is not geared toward engendering loyalty except for loyalty to Apple, and you are right -- ApplePay does raise the cost of acceptance (for now). CurrentC is not bad, but it's not geared toward customers nor customer loyalty -- that's all.