Ok so what we don't need is another proprietorial retail loyalty programme. Lord knows we have enough of them already.

What we do need is a coalition loyalty scheme that rewards sustainable behaviour change.

1. Sustainable lifestyle points earned for pro-social/pro-environmental behaviours.
2. Issued through accredited community groups.
3. Redeemed by participating merchants in an ethical online marketplace
4. Merchants recycle the points as rewards for consumer loyalty or to reward staff.
5. Points spent in the marketplace (again) with participating retailers

Check out Hullcoin over here in the Uk. It's like Bitcoin but better.