In reply to Netclearance Systems.

But Apple Pay is backed by the banks (who issue the credit cards), and by the credit card companies (Visa/AMEX/MC/Discover) who all share the improvements fraud prevention brings. That it is only on Apple iPhones of 6 and now 6S series will be rate limiting, but as the installed base continues to grow, look for continued push by Apple at educating its users and helping them to see how useful and helpful Apple Pay can be.

While retailers can balk and drag their feet at supporting Apple Pay, I can suggest and assure you they need the money that any Apple users could provide - they just think that currently swipe tech will continue on.